Automatically Generated Summary:
Sales Tip of the Day: EVERY 1’S A WINNER
Let’s go to the phones and take a request: We are marketing a product that is used in coffee shops to make specialty drinks.
Sales Tip of the Day: EVERY 1’S A WINNER
Let’s go to the phones and take a request:
We are marketing a product that is used in coffee shops to make specialty drinks. Our product costs a few cents more per drink than the most common alternative being used at the better coffee houses. We are giving them samples and almost everyone agrees that we have a great product. However, the two problems that we run into are that they just don’t want to change and we cost more.
I can understand both of these objections and we have offered to sample in their stores or give them enough free product to try it on their customers. We are still getting an amazing amount of resistance. Any ideas? - L.T.
Let’s take these objections one at a time.
The “don’t want to change” objection is simply because you have not yet shown them a good reason to change. And in a business-to-business scenario, only one reason will make the difference: improved pro...
Read Full Article...