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And it can be very cost effective when compared to traditional media. This series of posts will explain the ins and outs of local search visibility, provide an overview of the pros and cons of local search marketing, and explain how it can be integrated into your overall marketing plan. What is local search marketing? Local search marketing leverages the power of major search engines such as Google®, Yahoo!® and MSN®, along with local online directories (also known as Internet yellow pages). When a potential customer goes online and searches for a product or service within a specific geographic area, this is called a local search.
Local Search - What’s it all about Alfie? Local Search Marketing Series, Part 1
This article is Part 1 of 5 in our Local Search Marketing Series, by Sian Simon of Network Solutions.
In the past, local advertising was the best way to reach new customers for if you have a business offering local goods and services. Yellow pages, local newspapers, door-to-door flyers, coupons and promotions and word-of-mouth do still generate phone calls and storefront traffic. But today consumers are increasingly using the Internet as their primary source of local business information. Having your business presented at the top of search engine results and in local directories is now a critical part of any local marketing plan. And it can be very cost effective when compared to traditional media.
This series of posts will explain the ins and outs of local search visibility, provide an overview of the pros and cons of local search marketing, and explain how it can be integrated ...
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