Automatically Generated Summary:
Is marketing evil?
Marketing works.If you spend time and money (with skill) you can tell a story that spreads, that influences people, that changes actions.
Is marketing evil?
Marketing works.If you spend time and money (with skill) you can tell a story that spreads, that influences people, that changes actions. Marketing can cause people to buy something that they wouldn't have bought without marketing, vote for someone they might not have considered and support an organization that would have been invisible otherwise.If marketing doesn't work, then a lot of us are wasting a great deal of effort (and cash). But it does.So, does that make marketing evil? In a story about this blog, Time magazine wrote, tongue in cheek, "Entry you'll never see [on his blog]: Is marketing evil? Based on a long career in the business, I'd have to answer 'yes.' "Actually, I need to amend this. I'll add this entry: Are marketers evil? Based on a long career in the business, I'd have to answer "some of them."I think it's evil to persuade kids to start smoking, to cynically manipulate the electoral or political process, to lie to people in ways that c...
Read Full Article...