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Black Is The New Green: Shedding New Light on Affluent African Americans
There have been books on Black business and Black professionalism in corporate America, like George Fraser’s Click and How To Succeed In Business Without Being White by Black Enterprise founder Earl Graves. But it is difficult to find great business books that address marketing and the influence of the African American consumer. This has been an unfortunate oversight. Until now. Uptown Media Group (known for Uptown magazine) Co-CEO and group publisher Leonard E.
Black Is The New Green: Shedding New Light on Affluent African Americans
There have been books on Black business and Black professionalism in corporate America, like George Fraser’s Click and How To Succeed In Business Without Being White by Black Enterprise founder Earl Graves. But it is difficult to find great business books that address marketing and the influence of the African American consumer. This has been an unfortunate oversight. Until now.
Uptown Media Group (known for Uptown magazine) Co-CEO and group publisher Leonard E. Barnett Jr. and Andrea Hoffman, founder of marketing research firmRead MoreFrom Small Business TrendsBlack Is The New Green: Shedding New Light on Affluent African Americans
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