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Brazil's Gold: How Rio Won Its Olympic Bid
Last fall, after losing previous bids, Rio de Janeiro -- Brazil's second-largest city -- won the approval of the International Olympic Committee to host the 2016 Summer Olympic Games.
Brazil's Gold: How Rio Won Its Olympic Bid
Last fall, after losing previous bids, Rio de Janeiro -- Brazil's second-largest city -- won the approval of the International Olympic Committee to host the 2016 Summer Olympic Games. According to Carlos Roberto Osorio, secretary general of the Brazilian Olympic Committee, this time around, Rio had learned from its earlier failed bids and had the success of hosting the 2007 Pan American Games under its belt. That, combined with Brazil's "special circumstances" of economic stability amid the global downturn, helped it to beat out rival cities. In an interview with Wharton professors Felipe Monteiro and Ken Shropshire, Osorio discussed the winning bid and the challenges that lie ahead.
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