Forget Branded Mobile Apps, Sponsorships Are Making A Comeback In Mobile Marketing

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Forget Branded Mobile Apps, Sponsorships Are Making A Comeback In Mobile Marketing Mobile apps, and especially branded apps, are all the rage now-a-days, but a resurgence in the lost art of sponsorship is making a comeback, and brands are shifting their thinking because of it. Steve Smith of MediaPost published a great article recently that talks about sponsorships in terms of mobile marketing, and what benefits the concept [...]

Mobile Marketing Watch Reports:

Forget Branded Mobile Apps, Sponsorships Are Making A Comeback In Mobile Marketing
Mobile apps, and especially branded apps, are all the rage now-a-days, but a resurgence in the lost art of sponsorship is making a comeback, and brands are shifting their thinking because of it.
Steve Smith of MediaPost published a great article recently that talks about sponsorships in terms of mobile marketing, and what benefits the concept [...]

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