Coca-Cola Launches Mobile Initiative for Winter Olympics

Coca-Cola Launches Mobile Initiative for Winter Olympics
Coca-Cola is going mobile for the 2010 Winter Olympic Games. The beverage giant is behind a new Olympic Games-themed program in the US that is aimed at on-the-go Olympic fans.
Consistent with the official word from Coke, the comprehensive campaign will feature high-profile Olympic champions and contenders known as the Coca-Cola “Six Pack” of athletes, limited [...]

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