Ford Sees Mobile Success With Campaign Touting 2010 Taurus, Generates 20% CTR

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Ford Sees Mobile Success With Campaign Touting 2010 Taurus, Generates 20% CTR Ford Motor Company, in an attempt to drive interest in its completely redesigned 2010 Taurus, launched a national mobile campaign at the end of last year that ended with an overall CTR of 20%, and reached a total mobile audience of over 1 million consumers. The campaign, powered by Mobile Posse, utilized full-color, full-screen creatives to [...]

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Ford Sees Mobile Success With Campaign Touting 2010 Taurus, Generates 20% CTR
Ford Motor Company, in an attempt to drive interest in its completely redesigned 2010 Taurus, launched a national mobile campaign at the end of last year that ended with an overall CTR of 20%, and reached a total mobile audience of over 1 million consumers.
The campaign, powered by Mobile Posse, utilized full-color, full-screen creatives to [...]

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